2023

Anomind is a conceptual non-profit initiative developed to explore how visual communication can raise awareness around mental health. The project imagines a public-facing campaign aimed at encouraging individuals to recognise mental health issues in themselves and those around them, while directing attention toward accessible support organisations. Working without a real client allowed the project to focus on tone, clarity, and emotional sensitivity, testing how restrained visual language and everyday formats could communicate awareness without sensationalising the topic.

The logo is designed to balance clarity with sensitivity, reflecting the organisation’s focus on mental health awareness. Gradient is the dominant visual element of the system, transitioning from deep ocean blue to skin-tone pink. Blue introduces a sense of anonymity, unease, and emotional distance, while pink brings warmth and recovery into the palette. The gradual shift between the two colours reflects movement rather than contrast, positioning mental health as a spectrum and reinforcing the campaign’s aim to acknowledge difficulty while pointing toward support and care.

This campaign pamphlet translates Anomind’s message into a clear, structured visual guide. A circular diagram is used to frame mental health as a continuous process rather than a linear solution, guiding viewers through stages of awareness, support, and self-care.