2023

This project is a conceptual campaign developed in response to Riot Games’ global League of Legends tournament, imagining Australia as the host location. The campaign explores how visual language can balance local atmosphere with the intensity and competitiveness of an international esports event. Working without an official client allowed the project to focus on tone, scale, and spectacle, testing how national identity and competition can coexist within a cohesive campaign system.

The final logo combines a custom logotype with a pictogram to create a compact and adaptable mark for the campaign. A sharp-edged parallelogram forms the core silhouette, introducing a sense of tension and forward momentum. The angular structure references Australia’s rugged landscape while reinforcing the competitiveness and high-stakes nature of the tournament. 

Colour and gradient play a central role in the infographics, balancing clarity with visual intensity. Orange and purple are used as the primary colours to create strong visual impact within the broadcast environment. The high contrast between the warm, saturated orange and the deep purple generates immediate attention and visual tension, reinforcing the sense of vigorous competition. 

These in-game infographics are designed for live broadcast and arena display, delivering match information clearly under fast-paced viewing conditions. Bold typography, high-contrast colour blocks, and a modular layout system ensure scores, timings, and match states remain legible across screens of different scales, from livestream overlays to large venue displays. 

Motion-ready compositions and consistent visual hierarchy support real-time updates, allowing the graphics to integrate seamlessly into global broadcasts while reinforcing the intensity  of the tournament.